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What’s In a Brand?

A Brand is so much MORE than a LOGO or Tagline. Yes, a brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan or design of a company who owns the idea or image.   Branding however is not just about getting your target market to […]

Networking Tips and Why Networking Is An Essential Marketing Tool

Networking Tips. Common sense practices that are not too common. When my husband and I moved to Camrose we met an Angel in the form of a real estate agent.  His name is Carman Mason (link to Carmans site).  I mention him here because he was the one who showed me that Networking was essential […]

What is the Difference between a Business Plan and a Strategic Plan?

This is such a great question and one that made me stop in my tracks as I have created both for several of my businesses. My first business plan was when my husband and I wanted to buy a Curves Franchise.  We were required by the bank to create a business plan that shared with […]

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