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What’s In a Brand?

A Brand is so much MORE than a LOGO or Tagline. Yes, a brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan or design of a company who owns the idea or image.   Branding however is not just about getting your target market to […]

Social Media Tips For Business Owners

Social Media Tips For Business Owners. Tip Number 3:  How to Create Content for Your Social Media Marketing Campaign. One of the mistakes that Trish and I see business owners make is signing up for Facebook or Twitter and then really not knowing what they are supposed to do afterwards.  Twitter, often referred to as […]

Social Media Tips For Business

Social Media Tips For Business Social Media Tip Number Two:  Create the Right Profile Once you have decided what social media  platforms to participate in, the next social media tip we have for you  is to make sure that you create the right profile. What do we mean by that?  Well, when it comes to on-line […]

How To Build Successful Social Media Campaigns

Tips on How To Create Successful Social Media Campaigns. Here are 2 key points on how to build a successful social media campaign for your business, whether you are an entrepreneur, coach or consultant. Campaign, as a noun, is defined as: a systematic course of aggressive activities for some specific purpose.  There are 2 key […]

8 Social Media Myths That Might Stop You From Taking Your First Steps

  8 Social Media Myths That Might Stop You.       Don’t let these 8 Social Media Myths stop you. Social Media is time consuming Social Media is a waste of time Only young people use Facebook and Twitter To be successful one has to ‘tweet’ all the time I live in a small […]

Social Media Tips For Small Business Owners

Social Media Tips for Small Business Owners  Social Media Tip Number One:  Take One Step At A Time Social Media can resemble a big, scary monster and is something that we, as business owners, want to shy away from and put our head under the covers.  The fact is, Social Media is here to stay.  […]

What is the Difference between a Business Plan and a Strategic Plan?

This is such a great question and one that made me stop in my tracks as I have created both for several of my businesses. My first business plan was when my husband and I wanted to buy a Curves Franchise.  We were required by the bank to create a business plan that shared with […]

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