As always we are continually on the look out for tools you can use to improve your competitive advantage. We have found a great one that will help you generate your ideal client profile. It’s hard to get noticed in this clutter filled world, but attempting to reach everybody with your product or service is not only inefficient, it’s also very expensive. That’s why it’s important to narrowly define your target customer and meet them where they are.
Are you reaching your ideal customer?
Narrowly defining your target market is an integral part of successful marketing. Clicking the link below will allow you to download a worksheet. It will help you define your ideal customer, which will allow you to be more efficient (with your time as well as your finances) in marketing you product or service.
In this worksheet, you will:
- Pinpoint your ideal customers’ pains
- Establish why your customers buy from you
- Build your target customer