5 Step Getting Started Guide for Lead Generation Ads

 “I love filling out forms.”  Said no one ~ ever!

If you have a lead magnet that is working on your website, you will love that Facebook is now making it easier than ever to use its site to generate leads for your Campaigns. Use Lead Ads for:

  • your newsletter or information sign-ups;
  • inquiry or interest forms for education, financial, or professional services;
  • deals, coupons, and offers for retail or eCommerce businesses;
  • product demos, test drives, and sample requests.

Lead ads make the mobile signup process easier by automatically populating contact information that people have given Facebook, like email addresses.  Like our other ad formats, Facebook has built this ad type with privacy in mind. People can edit their contact information, and information isn’t sent to the business until a person clicks the “submit” button. Advertisers may only use this information in accordance with their privacy policies, which Facebook will make available in the lead ad before people click submit. Advertisers are also restricted from re-selling lead information to third parties.

via Facebook

via Facebook

A lead ad looks like any other link ad with a CTA button on the surface. But when you click the link or CTA button (“Apply Now,” “Get Quote,” “Download,” “Learn More,” “Sign Up” or “Subscribe”), the user is immediately shown a form within Facebook.  Facebook then pre-fills requested information like name and email address based on Facebook profile information. One thing you need to do before you get started: Lead ads require that you include a link to your company’s privacy policy. All info in the form goes to the advertisers only when a person consents by clicking “Submit” in the form. How to Create your Lead Campaign:

1.  Open the Power Editor and Create Campaign ads manager to power editor

lead ads image

2.  Create an Audience via the Ad Set Lead Ads Create the Ad Set

3.  Create your Ad —

The ad creation process is identical to what you would do when creating a typical link ad.   Image size (1200×628 pixels) You’ll need to provide:Lead Ads Create the Ad

4.  Build Your Lead Form:

  1. lead form 1
  2. lead form 2
  3. lead form 3

5.  Retrieve your leads

Leads can be collected through a CSV export from your Page.

To download leads from your Page:

  1. Click Publishing Tools at the top of your Page
  2. Click Lead Ads Forms (only visible once you’ve created a lead ads campaign)
  3. Within the Forms Library, select a form and click Download to export the leads in a CSV format

Keep in mind only Page admins have access to lead information.

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