Facebook local awareness ads are the key to ensuring your online advertising is telling the right story to the right people at the right time.
It is as easy as 1, 2, 3 …
Using the Ads Manager (or Power Editor) Create a Campaign and choose the objective: Reach people near your business.
Create your Ad Set in Two Parts Reach & Spend:
1) Reach: Ensure you address is correct and set the geographic distance and your target market demographics of age and gender:2) Spend: Set your Daily or Lifetime Budget:
Facebook for Business recently reported that “Last holiday season, UGG Australia wanted to encourage people to visit specific stores—like its flagship locations—so they used local awareness ads to encourage San Francisco residents and tourists to “Walk, Skip or Dance to 437 Sutter Street. ” And, to help people find their way, they used the “Get Directions” call-to-action button. The result? “Our local awareness ad campaign drove sales, resulting in a 3X return on ad spend,” says Jim Davis, VP of consumer engagement at UGG Australia.”