How to Use Facebook to Encourage People to Shop In Store

Facebook local awareness ads are the key to ensuring your online advertising is telling the right story to the right people at the right time.

 

It is as easy as 1, 2, 3 …

Step 1:

Using the Ads Manager (or Power Editor) Create a Campaign and choose the objective: Reach people near your business.
Step 1 create a campaign

Step 2:

Create your Ad Set in Two Parts Reach & Spend:
1)  Reach:  Ensure you address is correct and set the geographic distance and your target market demographics of age and gender:step 2 create your adset2)  Spend: Set your Daily or Lifetime Budget:
step 2 create your adset 2

Step 3:

Create your Ad in two parts:  Image and Text
1)  Image:  Tip … we use Canva.com to create images so that they are the correct pixel size.step 2 create your adset 3
2)  Text
step 3 create your ad

Don’t Forget to Measure Your Results


CASE STUDY:

Facebook for Business recently reported that “Last holiday season, UGG Australia wanted to encourage people to visit specific stores—like its flagship locations—so they used local awareness ads to encourage San Francisco residents and tourists to “Walk, Skip or Dance to 437 Sutter Street. ” And, to help people find their way, they used the “Get Directions” call-to-action button. The result?  “Our local awareness ad campaign drove sales, resulting in a 3X return on ad spend,” says Jim Davis, VP of consumer engagement at UGG Australia.”
ugg case study
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