If you are trying to get your website to rank in Google you know how frustrating Search Engine Optimization can be. Did you know that Google changes its search algorithms between 500 and 600 times each year, and it experiments with over 10,000 changes in that same time? How can you possibly keep up?
The one thing you need to know is that Google will always remain focused on providing a better user experience to searchers. If your online strategy remains focused on the real people behind the search queries you will be golden.
Search Engine Optimization Means Understanding User Intent.
Think of every search you have done in Google. I’ll bet they fall into one of the same three general categories as other people:
1) Do something
2) Know something
3) Go somewhere
Content written for user intent always converts to high rankings.
Discover Your Keywords.
Here are 2 free ways you can find your Keywords:
- Use the Google Keyword Planner to get keyword ideas and traffic forecasts.
- Moz.com recommends ”
Is the keyword relevant to your website’s content? Will searchers find what they are looking for on your site when they search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals? If the answer to all of these questions is a clear “Yes!” then proceed …”
I use a program called Market Samuri to laser target high-traffic, high-profit, low-competition keywords with devastating accuracy for our clients.
Market Samurai is software for your Mac or PC that streamlines all critical Search Engine Optimization tasks, puts complete market intelligence at your finger-tips, takes away uncertainty, and gives you focus, direction and confidence in your internet marketing. You can access a free trial via this affiliate link: Market Samuri
Know Your Customers Search Intent.
This is a bit like building your customer avatar. Basically there are five fundamental approaches to understanding search intent so that your can search engine optimization your website:
- You Customer Relationship Management system may already have a wide variety of information available on your customers buying behavior. This is a great place to start.
- Observe your ideal clients behavior on Social Media, what language and vocabulary resonates with them.
- Studying the Search Engine Results Pages for your Keywords. Open a private browsing session and google your keywords. What comes up in the search? Articles about Doing, Knowing or Going?
- Review Google Analytics, specifically acquisition. Watch this video for support.
The most effective and efficient way to understand user intent is to review the search queries that are triggering your paid advertising. As an agency we work with internet marketing professionals who understand the problem: businesses, particularly smaller ones, are being drowned in a fire hose of data from their digital marketing. Only a few have the resources and staff to turn this into insights and action to make their businesses better. For the millions who don’t we have the solution. It all starts with a Complimentary Online Marketing Audit, ask for yours today. This helps us understand your situation, budget and business goals.
Harness The Power of Social Media
As the search engines become more sophisticated at interpreting search intent to delivering relevant results to their customers, they are turning to social media to understand what is popular, relevant, and credible. How do you measure up? Google your business name. Your business should own the first 7 results. Try this for your business, let us know how you rank and we can provide tips on what you can do to improve your #SearchEngineOptimization.